Allyson Marcus

Allyson Marcus is a Senior Vice President, Communications Director for CAC Group. She is an accomplished public relations executive with extensive experience in building Fortune 500 US and global brands, specializing in data-driven PR/communications strategies within competitive and highly regulated B2B industries, such as insurance, risk management, and financial services.

Most recently, Allyson served as Vice President at a Chicago-based PR agency, where she managed a portfolio of insurance and financial services clients. In this role, she was a trusted strategic advisor to CEOs as well as adept at corporate communications, executive positioning, and integrating PR with other business functions to help achieve corporate objectives. Her expertise also includes content development, media relations, social media strategy, and optimizing operations.

With a career spanning more than two decades, Allyson previously held roles at PR agencies in Philadelphia, where she delivered exceptional results for clients across industries like technology, healthcare, and financial services.

Allyson is a graduate of The Pennsylvania State University with a Bachelor of Arts in Public Relations. She is passionate about mentorship, and in her free time, she enjoys cooking, running, and spending time with family.